Privacy policy
PRIVACY POLICY
Last Updated: August 8, 2026
NOVA PETS ("NOVA PETS," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, purchase our products, contact us, subscribe to our communications, or otherwise interact with NOVA PETS through our online store and related services (collectively, the "Services").
Our online store is powered by Shopify. Shopify provides the ecommerce platform that allows us to sell our products and provide our Services to you.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect different categories of personal information depending on how you interact with NOVA PETS.
Information You Provide to Us
When you place an order, contact us, subscribe to marketing communications, submit a review, or otherwise interact with our Services, we may collect:
- First and last name;
- Email address;
- Billing address;
- Shipping address;
- Telephone number;
- Order and transaction information;
- Products purchased, viewed, or added to your cart;
- Customer service communications;
- Reviews, comments, or other content you voluntarily submit;
- Marketing and communication preferences; and
- Other information you voluntarily provide to us.
Payment Information
When you make a purchase, payment information is processed through Shopify and/or third-party payment processors.
Depending on the payment method you use, payment providers may process information such as payment card details, billing information, transaction information, and other information necessary to authorize and complete your payment.
We do not intentionally store complete payment card numbers on our own systems when payment processing is handled by a third-party payment provider.
Information Collected Automatically
When you visit or interact with our website, we and certain third-party service providers may automatically collect information about your device and activity, including:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Language preferences;
- Referring website or source;
- Pages visited;
- Products viewed;
- Links and buttons clicked;
- Shopping cart activity;
- Date and time of visits;
- Approximate geographic location;
- Website usage and interaction information; and
- Other technical information that your browser or device makes available.
We may collect this information through cookies, pixels, tags, scripts, SDKs, and similar technologies.
2. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies to operate, secure, improve, and personalize our website and to understand how visitors interact with our Services.
These technologies may be used for purposes including:
- Operating essential website functions;
- Remembering preferences;
- Maintaining shopping cart functionality;
- Processing and securing transactions;
- Understanding website traffic;
- Measuring website performance;
- Analytics and reporting;
- Personalizing your experience;
- Measuring advertising performance;
- Delivering relevant advertising; and
- Remarketing and advertising across third-party platforms.
Our website may use cookies and similar technologies provided by Shopify and third-party providers.
Depending on the applications and integrations active on our store, these providers may include:
- Shopify;
- Meta Platforms, including Facebook and Instagram;
- Google, including Google Analytics and Google Ads;
- TikTok; and
- Other analytics, advertising, security, payment, and technology providers.
The cookies and technologies used on our website may change over time as we add, remove, or update applications and services.
You may be able to manage certain cookie preferences through our cookie preference tools and/or your browser settings.
Please note that disabling certain cookies may affect the functionality or availability of some features of our website.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
To Process and Fulfill Orders
We may use personal information to:
- Process and fulfill purchases;
- Process payments;
- Confirm and provide information about orders;
- Ship products;
- Provide tracking information;
- Process returns and refunds;
- Communicate with you regarding your orders; and
- Provide customer support.
To Operate Our Business
We may use personal information to:
- Operate and maintain our website;
- Provide our products and Services;
- Manage customer accounts;
- Respond to inquiries;
- Provide customer service;
- Prevent fraud;
- Detect unauthorized transactions;
- Protect the security of our Services;
- Troubleshoot technical problems;
- Improve our website, products, and Services; and
- Maintain business records.
For Analytics
We may use information to understand how visitors and customers use our website, including which pages and products are viewed, how visitors navigate our website, and how our Services perform.
For Advertising and Marketing
Where permitted by applicable law, we may use personal information and information collected through cookies, pixels, and similar technologies to:
- Display advertisements;
- Measure advertising performance;
- Determine whether advertisements result in purchases;
- Create and manage advertising audiences;
- Deliver relevant advertisements;
- Perform remarketing and retargeting;
- Improve advertising campaigns; and
- Promote NOVA PETS and its products.
Certain disclosures of information to advertising partners may constitute "sale," "sharing," or targeted advertising under certain state privacy laws, depending on the circumstances and applicable law.
4. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary to operate our business, provide our Services, fulfill orders, process payments, advertise our products, or otherwise perform the purposes described in this Privacy Policy.
These third parties may include the following categories.
Shopify
Our online store is powered by Shopify. Shopify provides ecommerce infrastructure and services that may involve processing personal information, including hosting, checkout, security, payments, analytics, and other ecommerce functionality.
Payment Providers
We may share information with payment processors and financial service providers to process payments, complete transactions, prevent fraud, and maintain payment security.
Shipping and Fulfillment Providers
We may share information necessary to fulfill and deliver your order with shipping carriers, fulfillment providers, warehouses, logistics companies, and other service providers.
This information may include your name, shipping address, email address, telephone number, order information, and other information reasonably necessary to fulfill your purchase.
Some fulfillment and logistics providers may be located outside the United States, including in China.
Advertising and Marketing Partners
We may use advertising and marketing services provided by companies such as:
- Meta Platforms;
- Google;
- TikTok; and
- Other advertising, marketing, and technology providers.
These providers may receive information through cookies, pixels, SDKs, or similar technologies to help us measure advertising performance, create audiences, provide advertising, and understand interactions with our website.
Analytics Providers
We may use analytics providers to understand website traffic, customer behavior, website performance, and the effectiveness of our marketing activities.
Technology and Service Providers
We may share information with service providers that assist us with:
- Website hosting;
- Ecommerce operations;
- Customer support;
- Email communications;
- Marketing;
- Advertising;
- Analytics;
- Fraud prevention;
- Security;
- Order processing;
- Fulfillment;
- Shipping;
- Returns;
- Information technology; and
- Other business operations.
Legal and Safety Purposes
We may disclose personal information when reasonably necessary to:
- Comply with applicable law;
- Respond to lawful requests or legal processes;
- Protect our rights and property;
- Enforce our Terms of Service;
- Prevent fraud or abuse;
- Investigate suspected unlawful activity;
- Protect the safety of our customers, employees, or other individuals; or
- Protect the security and integrity of our Services.
Business Transfers
If NOVA PETS is involved in a merger, acquisition, financing, sale of assets, bankruptcy, reorganization, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
5. ADVERTISING AND TARGETED ADVERTISING
We may use third-party advertising services to promote NOVA PETS on websites, applications, and platforms operated by third parties.
These services may use cookies, pixels, identifiers, SDKs, and similar technologies to recognize a browser or device and measure interactions with advertisements.
We may use advertising and analytics technologies provided by Meta, Google, TikTok, and other providers.
These technologies may allow us to:
- Measure advertising effectiveness;
- Determine whether advertisements resulted in purchases;
- Create and manage advertising audiences;
- Show advertisements to people who have previously interacted with our website;
- Measure conversions;
- Improve advertising campaigns; and
- Display advertisements that may be more relevant to a customer's interests.
Depending on applicable law and how these technologies are configured, certain advertising activities may constitute targeted advertising, sharing, or sale of personal information.
Where required by applicable law, we provide consumers with mechanisms to opt out of applicable sales, sharing, or targeted advertising.
6. EMAIL AND MARKETING COMMUNICATIONS
If you subscribe to receive marketing communications from NOVA PETS, we may use your email address to send you promotional messages, product announcements, offers, discounts, and other marketing communications.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails.
Even if you opt out of marketing communications, we may continue to send you non-promotional communications that are necessary to complete or manage your orders or provide our Services.
We may also use service providers to send and manage marketing communications on our behalf.
7. YOUR PRIVACY RIGHTS
Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.
These rights may include, where applicable:
- The right to know or access personal information;
- The right to request correction of inaccurate personal information;
- The right to request deletion of personal information;
- The right to obtain a copy of certain personal information;
- The right to opt out of certain sales or sharing of personal information;
- The right to opt out of certain targeted or interest-based advertising;
- The right to limit certain uses or disclosures of sensitive personal information where applicable;
- The right to appeal certain privacy decisions; and
- The right not to receive discriminatory treatment for exercising applicable privacy rights.
Not every privacy right applies in every state or to every business.
The availability of specific rights depends on applicable law, your state of residence, the nature of your relationship with NOVA PETS, and, where applicable, whether NOVA PETS meets the legal requirements for that particular law.
8. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California privacy laws may provide you with additional rights concerning your personal information.
California's privacy laws require certain businesses to provide consumers with information about the categories of personal information collected, the purposes for which personal information is used, and certain disclosures, sales, or sharing of personal information.
Depending on whether the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), applies to NOVA PETS, California residents may have rights that include:
- The right to know about personal information collected about you;
- The right to know how personal information is used;
- The right to know whether personal information is sold or shared;
- The right to request deletion of personal information;
- The right to request correction of inaccurate personal information;
- The right to opt out of certain sales or sharing of personal information;
- The right to opt out of certain targeted advertising;
- The right to limit certain uses or disclosures of sensitive personal information where applicable; and
- The right not to receive discriminatory treatment for exercising applicable privacy rights.
California also recognizes certain opt-out preference signals, including Global Privacy Control ("GPC"), in circumstances where applicable law requires businesses to honor such signals.
If applicable California law provides you with these rights, you may exercise them using the methods described in the How to Exercise Your Privacy Rights section below.
9. OTHER U.S. STATE PRIVACY RIGHTS
Several U.S. states have enacted comprehensive consumer privacy laws that may provide residents with additional privacy rights.
Depending on applicable law and whether NOVA PETS meets the relevant legal requirements, residents of certain states may have rights relating to:
- Access to personal information;
- Correction of inaccurate information;
- Deletion of personal information;
- Data portability;
- Opting out of targeted advertising;
- Opting out of certain sales or sharing of personal information;
- Restrictions concerning certain sensitive personal information;
- Appeals of certain privacy decisions; and
- Other rights provided by applicable state law.
Because privacy laws differ between states and may change over time, the specific rights available to you depend on your state of residence and the law applicable to your circumstances.
10. HOW TO EXERCISE YOUR PRIVACY RIGHTS
If you believe you have a privacy right under applicable law and would like to submit a privacy request, you may contact us at:
Email: contact@novamit.net
You may use this email to request, where applicable:
- Access to your personal information;
- Correction of inaccurate personal information;
- Deletion of personal information;
- Information about how your personal information is collected or used;
- Information about certain disclosures of personal information; or
- Other privacy rights available to you under applicable law.
Please provide enough information for us to understand and process your request.
Where permitted or required by applicable law, we may need to verify your identity before completing certain requests in order to protect personal information and prevent unauthorized requests.
We will process and respond to valid privacy requests within the time periods required by applicable law.
Where applicable law provides you with a right to appeal our decision regarding a privacy request, you may submit an appeal by contacting us using the information above.
11. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide our Services;
- Complete transactions;
- Fulfill orders;
- Maintain business and transaction records;
- Provide customer support;
- Prevent fraud;
- Resolve disputes;
- Comply with legal obligations;
- Enforce our agreements; and
- Protect our legal rights.
The length of time we retain personal information may vary depending on the type of information, the purpose for which it was collected, our business needs, and applicable legal requirements.
When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.
12. DATA SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmission over the Internet and no method of electronic storage is completely secure.
Therefore, we cannot guarantee that personal information will always be completely secure.
If we become aware of a security incident affecting personal information, we will take reasonable steps to investigate, respond to, and address the incident and provide any notices required by applicable law.
13. INTERNATIONAL DATA TRANSFERS
Because NOVA PETS uses Shopify and other service providers, personal information may be processed, stored, or accessed in countries other than the United States.
For example, certain fulfillment and logistics providers may operate in China or other countries.
When personal information is transferred to or processed by service providers located outside the United States, we take reasonable steps to work with service providers that are expected to protect personal information in accordance with applicable contractual and legal requirements.
14. CHILDREN'S PRIVACY
Our Services are intended for a general audience and are not directed to children.
We do not knowingly collect personal information from children under 13 through our Services.
If you believe that a child has provided us with personal information without appropriate parental involvement, please contact us at:
If we become aware that we have collected personal information from a child under 13 in circumstances where applicable law requires parental consent, we will take reasonable steps to delete that information.
15. THIRD-PARTY WEBSITES AND SERVICES
Our Services may contain links to websites, applications, social media platforms, or other services operated by third parties.
These third parties may have their own privacy policies, terms, and practices.
NOVA PETS does not control and is not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We encourage you to review the privacy policies of any third-party services you access through our website.
16. YOUR PRIVACY CHOICES
You may have several choices regarding how your personal information is used.
Marketing Emails
You can unsubscribe from promotional emails by using the unsubscribe link contained in those emails.
Cookies
You may be able to manage certain cookie preferences through our cookie preference tools and/or your browser settings.
Targeted Advertising
Depending on applicable law, you may have the right to opt out of certain targeted advertising, sales, or sharing of personal information.
Global Privacy Control
Where required by applicable law, NOVA PETS will process recognized opt-out preference signals, including Global Privacy Control, in accordance with applicable legal requirements.
17. DO NOT TRACK
Some web browsers offer a "Do Not Track" ("DNT") setting that can send a signal to websites regarding a user's preference concerning online tracking.
Because there is currently no universally accepted standard for responding to DNT signals, our website may not respond to all DNT signals.
Where required by applicable law, we will honor recognized privacy preference signals in accordance with applicable legal requirements.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, applicable laws, or privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If required by applicable law, we will provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, disclose, and protect personal information.
19. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, you may contact us at:
NOVA PETS
Email: contact@novamit.net